The Latest Insights in Digital Sales and Marketing
An SME Panel: the latest insights in digital sales and marketing
A panel discussion with Hawaii's leading digital marketing experts, sharing the tactics, trends and tools they were using to move digital sales and marketing forward. Aimed at small business owners and marketing professionals alike.
Details
- August 20, 2024, 5:30 to 7:30 pm
- Dave and Buster's, upstairs
- $50, including pupus, drinks and a Power Card coupon
Panelists
Moderated by Robin Kennedy.
Anna Covert
Covert spoke on her mission to raise standards in the digital marketing industry and protect consumers from online marketing fraud. She founded Covert Communication, Hawaii's largest digital marketing firm, and has more than twenty years in the industry as a recognised expert in digital advertising. Her book, The Covert Code: Mastering the Art of Digital Marketing, published by Forbes Books, reached number one on Amazon in multiple categories.
Sam Frentzel-Beyme
On software as a growth engine: maximising return on digital investment by streamlining a client's software portfolio and extracting more value from the tools they already run. Sam specialises in using technology to grow small businesses, has led health-tech innovations, and founded Pearly, an AI-driven oral health company. He spent five years at Google and has delivered work for YouTube, AT&T and Pepsi. He holds an MBA from McGill and an MFA from the School of Visual Arts, and studied innovation at MIT.
Darshaun Nadeau
On turning ads into revenue: a straightforward approach to measuring marketing success. Darshaun covered how businesses of any size can turn marketing spend into measurable sales using Google Ads, and how to track and manage ad performance so it can be managed rather than guessed at. He is an entrepreneur and consultant on strategic initiatives for global companies including Nike, Adidas, The North Face, Toyota Motor Corporation Japan, Sony and Dentsu. His companies have built numerous custom software applications, several in digital ad optimisation.
About SME
SME is a professional association built around cutting-edge speakers and targeted content, for people investing in their careers and in becoming more valuable to the marketplace.